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The centre of fashion in Toronto, Yorkdale Mall has recently gone through a $60 million dollar expansion and now features over 240 stores including The Bay, Holt Renfrew, Sears, Apple Store, H&M, Lululemon, Mango, Sephora and Zara, just to name a few.

Recently Yorkdale launched the Yorkdale Is Me contest asking contestants to show why they are undeniably Yorkdale. You can vote for your favorite 50 finalist on YorkdaleIsMe.com. The finalists featured include both men and women of all ages and backgrounds. Each finalists is encouraged to promote themselves through social media channels such as Youtube, Facebook, Twitter, Digg, and/or Delicious. A favorite of ours is Nelia, a blogger for styleblog.ca, who probably calls Yorkdale Mall a second home.


Judge Criteria for Selecting Top 10
The judges will base their decision on the following:
•Contest Entry Originality - 15pts
•Video and Promotional Effort - 10pts
•Style and Flair - 5pts

Prizes
Each of our 10 finalists will receive the ultimate prize package, which includes:

•A feature role in Yorkdale’s spring 2010 ad campaign
•Fashion photo shoot with celebrity photographer Chris Nicholls
•$1,000 Yorkdale gift certificate
•A 2-hour wardrobe consultation with a member of the Yorkdale Dream Team
•Toronto Fashion Week sponsor prize package VIP access to the 2010 Spring Toronto Fashion Week shows

Plus,
•One (1) “People’s Choice” Winner will have exclusive use of a reserved parking spot for one year in Yorkdale’s Office Tower Parking
•The nine (9) remaining finalists will receive Valet Parking for one year

(The parking prize is priceless during Christmas and Boxing Day)

Celebrity Judges
•Melissa Grelo, Co-host, CP24 BREAKFAST
•Lisa Tant, Editor-in-Chief, Flare
•Amy Verner, Style Reporter, Globe & Mail
•Chris Nicholls, Fashion Photographer
•Diti Katona, Creative Director, Concrete
•Robin Keeler, Fashion Director, Yorkdale Shopping Centre

Yorkdale Mall Location:

Photos property of www.Yorkdale.com